One more article about the investment opportunities currently existing in Georgia’s agricultural sector.
Preamble
Affinitas has already provided an article about Bio Farming investment opportunities in Georgia, giving general,
comparative and precise information about the economics of the segment.
Given the interest
received and the numerous requests for additional information, we decided to
offer a series of articles about the Georgian agricultural sub-sectors.
Since herbs
production turns out to be one of the leading and growing segments of Georgian
agricultural industry, we decided to devote the first article exactly to this topic.
The article will
allow you:
- To obtain general information about the current environment;
- Make you familiar to the production process;
- Give you information about the existing export markets;
- Show you the prospects.
Production process
Western Georgia’s
humid, subtropical climate offers ideal climatic conditions for the herbs
cultivation. Therefore, most of the Western regions residents are actively involved
in farming herbs, which is one of the major sources of their income.
Dill, Coriander,
Parsley, Green Onion, and Watercress are the goods produced in the region and
throughout the year they supply both the local markets and a thriving export
market.
Herbs cultivation takes
advantage of quite a simple process, and when herbs are grown using greenhouses
technology farmers can enjoy a yield of as many as 10 crops a year.
About 500-600
kilograms of crop can be taken from one hectare of green houses. Farmers sell the
harvest to the special regional aggregation centers, or to private companies
directly.
The prices for the
peasants for the concrete season are known in advance. As for example the
wholesale price per a kilo of Dill, which is the most actively cultivated herb
in the region varies between 3 and 4 Gels, ($2-$3 per Kg).
However, the supply
chain required to deliver the goods from the farmer to the market is still in
need of development and requires investment. We see this as an opportunity for
some specialized operators to enter the market. Therefore since the supply
chain remains underdeveloped so far only a handful of local companies and
processors organize the collection of raw material for the export market.
Value Chain Actors
1. Collectors -- 2. Village Collection Centers -- 3. Small processors -- 4. Large processors
- Collectors most often are the residents of the villages, having small land where they grow up the herbs and later deliver it to the local processors.
- Village Collection Centers are the middlemen between the collectors and the large processors. Collection centers buy the products from the residents and re-sell to large processors.
- Small processors do almost the same as collection centers and distribute the products in domestic market.
- Large processors collect herbs from almost every actor in the sector, make the packaging and export them.
Existing market
In 2011, the Customs
Department of the Georgia’s Revenue Service has registered 5,349 tons of herbs
exported. The most traded product is the Dill, which is mainly exported in the
countries like Ukraine, Belarus, Azerbaijan, Lithuania, Latvia and Estonia. Given
the current trade restrictions between Russia and Georgia, some of the Georgian
entrepreneurs no longer export directly to Russia but rather set up the trade
via a third country
Ukraine turns out to
be the major importer of Georgia produced herbs, as its companies have the
necessary certificates and trade relations to access markets not available to
Georgian processors.
Ukrainian processors
purchases product from Georgia, complete the processing of the herbs, package, and
label the product for sale in the retail market in Russia and EU countries.
However, there are
some precedents whereby Georgian herbs farmers made use of a special standard
for primary products (Global GAP – Good Agricultural Practice) and received the
related international certification, simplifying goods access to EU markets
directly.
Market Opportunities
In order to export
just raw material to processors, the exporters need to have a special lab to
test the goods, before the export can take place.
Usually the importers
conduct this process in the country they work, but since European countries
require higher quality standards and traceability of organically produced
products, Georgian exporters/processors will need to go through GLOBAL GAP
process.
However the effort
and investment is worth the investment, just because the wholesale prices are
as much as about 50% higher and demand is substantial higher.
According to Georgian
National Investment Agency (GNIA), there are 5 basic rules and regulations
governing access to the EU markets:
- Hygiene Regulations- possibly the most difficult requirement for processors to satisfy at this point in time, since current operators typically do not have adequate facilities, equipment or systems to ensure proper hygiene standards.
- Labeling Rules- to ensure that the product label meets all the specific requirements (product treatment, perishable dates, place of origin, etc.), is accurate and does not mislead the consumer.
- Marketing Standards- a certificate of conformity to various EU market standards governing: quality (moisture, free from pests, cleanliness and classification), sizing, presentation and marketing.
- Plant Health Control- this regulation protects against the spread of plant pests. A certificate must accompany imports of plants and plant products.
- Import License- a license allowing the import agricultural products into the EU markets.
Government Incentives
On the other hand,
Georgia has already implemented following incentives in order to stimulate
growth and investments in agricultural sector:
- 0% of property tax on small plots of land (less than 5 hectares);
- 0% of property tax on property transaction;
- 0% of VAT on primary supply of agricultural products;
- 0% of import duty on agricultural and other equipment;
- Opportunity to privatize agricultural land.
Conclusions
The study of the
herbs sector showed that entrepreneurs do not encounter any problems linked
with natural resources or with the quality of the product. Since Ukrainian
companies importing Georgian herbs managed to pass all the necessary
examinations and obtain the certificates, this means that products cultivated
in Georgia meet ALL the required quality standards.
Considering Georgian
economy, local farmers and foreign investors require a relatively low
investment in the certification process to get access to EU markets. Further,
we see good investment opportunities in the logistics portion of the supply
chain whereby a reduction of small inefficient steps could maximize profits for
all parties.
Given the steps taken
by the Georgian government to attract foreign investment we expect the interest
in herbs crop to dramatically increase over the next year. Since about 75% of
agricultural land is now state owned we see great opportunities deriving from
the process of privatization currently underway.
At Affinitas we
remain available to help any investor interested in the acquisition of land or
in setting up a business activitiy in Georgia. For further information please
visit our web site at: www.affinitasconsulting.ae. Please direct any query to info@affinitasconsulting.ae or join our Facebook page to keep updated on the latest news: www.facebook.com/Affinitas
Article by: Kate Lekishvili & Luca Gorlero. All rights are reserved. Total reproduction or partial reproduction of the information above is forbidden unless authorized in writing by Affinitas Consulting.